Orange County’s craft beer culture is not only blossoming, but it is also award-winning. With this growth and worldwide recognition, it became important the logo for the OC Brewers Guild be updated. The previous logo was non-descript and certainly not reflective of the fun and excitement that is Orange County, CA. FRW Studios, in collaboration with the Guild’s executive director came up with the new logo, which serves as the centerpiece of the OCBG brand. The mix of fonts is meant to reflect the eclectic feel of the brewing community in the county. Pulling out the “OC” in “LOCAL” was a fun way to highlight the nickname for the county as also to incorporate the orange imagery. Two versions of this logo were created to be used interchangeably.